What is SMS marketing? It is marketing or campaigning done through SMS or short message service. SMS set forth in the early 2000s when business enterprises began collecting numbers from masses to send out their promotions or ads to. This resulted in treasured or preferred messages from commercial enterprises though of course there are those who did not wish obtaining such messages. This type of marketing goes to the class of mobile marketing. Mobile marketing is a relatively fresh concept of campaigning. This is publicity done through anything that is mobile or moving. An example would be a billboard in a mobile van. There is also another sort of mobile marketing in which anything wireless such as mobile phones are used. And here is where SMS marketing gets in.
Why is this an important business scheme all of a sudden? Why do commercial enterprises, big or small sized, enlist in such a thing? The solution is simple. It trims on prices while it reaches a lot of people. While large companies spend lots of money on television commercials and other sorts of above-the-line advertisement, the modest companies can barely compete with this. One resolution for them to get hold of their target market is sending messages to mobile phones about their merchandises, publicities, etc. This is comparatively a much cheaper fashion to go about the said concept of advertising. There is also the individualized touch that most consumers might appreciate. If a consumer receives a text message that greets him on his birthday and informs him of a freebie in a certain eatery for being a nice patron, this may be received positively. Then again, consumers might reckon this as an encroachment of privacy or a nuisance. Still there is always the opt-out option that consumers can avail of.
How does this work exactly? A mobile marketing company employing SMS marketing will give a customer, a restaurant for example, a short code. A short code is a combination of numbers that is assigned solely to that customer. The messages from the customer will be directed through this number. Other things that a client will be given are keywords, full platform access, support in videos, webinars and the likes.
There are various means that mobile marketing can assist a commercial enterprise. SMS marketing is just one of the modes of this progressive campaigning. While monetary values and availability are some of its greatest features, one has to know first the target market of a particular commercial enterprise and reckon if this is acceptable for them. If the business is concentrated on building a group of people or a community then this is a right choice. Otherwise, this might not prove to be successful.
If at all possible have a trial first before acquiring the services of a mobile marketing company. Some companies offer this for free and this should be taken advantage of. A client has the chance to know if the marketing company is the right one for them, if they can understand their needs and if they can make higher sales translated through the use of SMS marketing and other mobile marketing tools.
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